What's new in TikTok latest version - Bytedance TikTok
With the continuous development of Tik Tok, like most Internet applications in China, it carries more and more functions. TikTok needs to connect these scattered functions to form a unified entrance. Now this entry is here. Recently, TikTok started a grayscale test to "discover" the entry.
The original "Live" location at the top left corner of the TikTok homepage is now changed to "Discover". This may be the most significant update of TikTok recently, because all new businesses of TikTok in the future may access this portal, which is placed under the discovery page, and its significance is no less than the "discovery" portal of WeChat.
Features
Click "Discover" to enter the discovery page. There are now three sections: Live Broadcast, Recommended Goods, and Music Zone.
1. Live broadcast
The section in the live broadcast is still the same as the original live broadcast interface entered after clicking "Live" in the upper left corner of the top, and the current live broadcast is recommended.
2. Recommend good things
Click to enter the recommended good things. This section is to recommend the products in the Tik Tok store to users by categories. Currently, there are selection, digital office, department store, fresh food, washing, food and beverage, men's clothing, books, sports, accessories, and ticketing. There are dozens of categories such as card coupons, shoes and boots, kitchenware, home decoration, jewelry, women's clothing, mother and baby, skincare, car products, color cosmetics, home appliances, green plants, and agricultural materials, and home textiles. It is comparable to putting a shopping App into this section, and it can also be seen from it that TikTok is cultivating e-commerce as a strategic new business. Click "My Order" in the upper right corner of the homepage of this version, and the page you enter is the same as the "Tik Tok Mall" page in the "Me" tab at the bottom of TikTok.
3. Music area
ByteDance, the parent company of TikTok, has established a music business unit this year and established four business groups involved in music, each responsible for different types of the music business. TikTok is undoubtedly a very important stage for the dream of Byte Music.
Click to enter the music area. There are two tabs at the top of the page, namely, Guess your favorite and My Favorites. Guess what you love to listen to will recommend popular music to users according to their preferences, and the music is an entire complete track. The playback interface is very simple, with just a few buttons and no extra functions.
My collection is the page where users usually collect music. After the user clicks the five-pointed star-shaped collection button on the music playback interface, all the music collected will be collected on this page, and the music collected when we watch short videos are also collected on this page. This section is equivalent to a built-in music APP. The above-mentioned services have a common feature, that is, they are all based on centralized algorithm recommendations that Byte is proud of.
Not surprisingly, Tik Tok will be another super APP after WeChat. Now that it has integrated entertainment, shopping, finance, and many other businesses, and is still thinking about socializing, Tik Tok does not seem to have a specific scope for business expansion. It also confirms the words of the founder of Byte, Zhang Yiming, “I never do things myself. boundary".