Apple just wants to make money - Environmental protection is just an excuse to earn more profit
After the release of the iPhone 12, we wrote many articles, questioning that Apple’s biggest purpose of canceling the charger is not to protect the environment, but to save the cost of mobile phones. However, after that, related articles from foreign media followed. First, major analysts in the United States accused Apple of doing nothing to protect the environment. Now many foreign media can’t stand it anymore. They all began to write articles and criticize Apple for canceling the charger. The banner of environmental protection wants to make more money. Apple's consideration of environmental protection is indeed commendable, but Apple's approach is not very helpful to environmental protection. Regarding the cancellation of the charger, Apple executives also responded many times, saying that everyone has a lot of them at home and they can be replaced. But the problem is that this year's iPhone 12 upgraded to 20W fast charging, and also gave a completely incompatible fast charging data cable. In addition, the previous chargers are all 5V1A slow charging, users who spend money on iPhone 12 are definitely not willing to continue to experience turtle speed charging.
Basically, users who buy iPhone 12 must buy 20W chargers. In the end, Apple saves costs, but consumers pay for the extra costs. The resources that consumers waste when buying chargers should also waste the little carbon emissions saved by Apple. In addition, some media said. If Apple really wants to be environmentally friendly, then instead of sending a USB-C to lightning interface data cable, it can give a USB-C interface data cable, so many Android phones, or laptops, or The new iPad supports this interface, so if you have other devices, you don’t need to buy a new charger at all.
So what is Apple's attitude towards canceling the lightning interface? Earlier, Apple stated that it would be bad for the environment to switch to the USB-C interface because it would eliminate hundreds of millions of lightning interface accessories. But Apple's excuses simply cannot stand scrutiny. After canceling the headset and charger, this move will also bring benefits to Apple's other accessories. Because consumers will buy more Apple chargers and AirPods wireless headphones. This will also make Apple's earnings report more attractive.